Deze opleiding
| locatieRotterdam |
| diplomaMSc |
| typeregulier, 60 EC |
| start1 augustus |
| taalvolledig English |
| opleidingsduur12 maanden voltijd |
| accreditatiesNVAO |
| croho-code60063 |
| numerus fixusnee |
| honoursheeft honours track |
Why do people do the things they do? Why do they buy the things they buy? How can you nudge them to choose your product or service? Learn the latest theories of consumer behaviour and market needs, and how to translate this into solid marketing strategies to help organisations grow. You will explore up-to-date marketing theories – many of the electives in the MSc Marketing Management would not have even been in the curriculum five years ago because it evolves so fast.
You can customise the programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation.
Waarom aan de Erasmus University Rotterdam?
> 39% international students in programme
> 75% of graduates employed within 3 months after graduation
> Examples of industries where graduates work: consumer goods, consulting, and fashion and textiles
> Examples of graduates' job titles: account manager, brand manager, market research analyst
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
onderwijsvormen
case study, group assignment, home study, lecture, thesis, workshopobjectives
> Understand the motivations behind human behavior and consumer choices.> Gain insights into the latest theories of consumer behavior and market needs.
> Develop skills to translate insights into effective marketing strategies.
study abroad
Please read more about the master exchange on: https://www.rsm.nl/international-office/outgoing-exchange/master-exchange/.honours-/excellence program MScMM Honours Programme
A limited group of 20-25 students will be selected to follow an additional course that runs across the 3rd and 4th block of their studies.
During the sessions, faculty members and marketing practitioners will discuss relevant and current themes in marketing, such as branding and social media.
Researchers within the department will present their own and others' latest research in these areas and discuss it with the students. Practitioners and alumni will be invited to some of the sessions to give the programme a more applied flavour. The programme will also feature company visits. The sessions will be highly interactive and require a strong preparation consisting of reading and summarizing relevant literature. Cooperation will be sought with external partners, who will discuss the topics from their practical perspective.
Toelating en kosten
toelatingseisen
cijfergemiddelde
cijferlijst
resumee
instaptoets
GMAT test results (for students who have obtained their diploma outside the Netherlands).
taaltoets
In order to guarantee the required minimum level of English proficiency, an applicant must be able to show proof of proficiency on at least C1 level. With every form of proof, you must include sufficient documentation to support this.
inbegrepen in collegegeld
| examination |
Keuzehulp
Studievergelijker
Marketing Management
| € 342 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing Management
| € 253 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Na de studie
Beroepsperspectief / arbeidsmarkt
For more information, also visit: https://www.rsm.nl/msc-employment-report/
