Five attributes characterize the programme:
* Sustainability. The programme aspires to produce graduates who do not tacitly contribute to conventional tourism practices, but who critically reflect on and develop new and challenging approaches and world-views.
* High-quality scientific knowledge: the programme is research focused and educates students in both theoretical research and theory-based practice-oriented research. We offer students a teaching environment that provides a multi-disciplinary social science perspective as well as an understanding of both qualitative and quantitative research methods.
* International. We cultivate a worldly environment within and beyond the classroom via teaching staff, students, materials and international guest lecturers.
* Rich learning environments: students interact with a range of practitioners through guest lectures, excursions, assignments, internships and thesis and academic consultancy projects.
* Flexible and personalised learning paths: we consider it essential to offer students an opportunity to explore and specialise in a variety of thematic trajectories involving a wide variety of perspectives.