						
							In addition to our course Doing business in Europe "Marketing/ Market Entry" we offer the course: International Communication. Same outline as the Marketing track, but a different focus.

open_in_newstudy website

locatieGroningen
diplomacertificate of participation 
typesummer course, 6 EC
taalvolledig English
opleidingsduur3 weken voltijd

						This course has two aims. The first is to raise the students' awareness about the importance and the complexity of intercultural issues in international communication. The second aim is to practice useful skills to enable students to communicate successfully in different cultural environments.

There will be exercises and reflection on concepts such as culture shock, cultural values and intercultural competence using the work of important authorities in the field. Focus will be on the relevance of this research to different aspects of international communication. Students will become aware of their own cultural backgrounds and share their insights with the other students in exercises and presentations.

Waarom aan de Hanze University of Applied Sciences, Groningen?

No Summer School experience is complete without experiencing the country you are visiting. We have listed an great number of options for social activities below. The social activities are part of the programme, after all: 'something happens every day'!
You will visit multinationals and other cities in the Netherlands and Germany.

Studieprogramma

tracks

track Doing business in Europe (Marketing/Market Entry)

The business schools of Hanze UAS offer the programme 'Doing Business in Europe'. This first-class summer school experience takes you on a journey throughout the European world of business.

The Dutch have always played an important role in international business. Our university is named after the Hanze League, a medieval bond of cities in the north-western part of Europe in which many Dutch cities were members. The goal of the Hanze League was to cooperate in trade to boost each others' wealth and welfare. In addition, the very first modern multinational ever (the Dutch East India Company), and our role as a founding member of the European Union, the largest market in the world, illustrates the importance of international business in the Netherlands.

In order to give you the broadest range of information, the course provides you with general subjects as well as fairly specialized subjects, ranging across the scope of international business. These classes are combined with an extensive social programme and excellent business excursions to large multinational companies.

Onderwijs

taal van onderwijs	100% en
avondonderwijs	n.v.t.
afstandsonderwijs	n.v.t.

onderwijsvormen

oral presentation, excursion, tutorial, lecture, working group, group assignment, individual assignment, self study, project

Toelating en kosten

toelatingseisen

basiskennis
Students with a business background.

inbegrepen in collegegeld

accommodation

certificate

examination

excursions

housing

registration fee

literature

study material

Contact

Ingrid Siepel, MSc

Coordinator Doing Business in Europe Summer School

E: summerschool@org.hanze.nl
T: +31 505951390
W: Ingrid Siepel, MSc

Meer informatie?
Bezoek de website van deze opleiding.

Deze opleiding