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Deze opleiding
This course is aimed at developing your skills in analyzing and creatively solving communication problems by means of a communication campaign.
You will learn what an organisational and communication problem is and how you can research such a problem. You will develop a (marketing) communication campaign for an external client and produce a number of tools (video + print media) needed to execute this campaign. All this will be done in international project groups, with approximately half of the participants being Dutch, the other half coming from all over the world.
Studieprogramma
periode
Communication research
The campaign
Onderwijs
taal van onderwijs
100% en
onderwijsopzet
33% zelfstudie 33% theorie 34% praktijk
avondonderwijs
n.v.t.
afstandsonderwijs
n.v.t.
onderwijsvormen
case study, research, group assignment, self study, project
