MSc Marketing - Marketing Management
Rijksuniversiteit Groningen
Deze opleiding
| locatieGroningen |
| diplomaMSc |
| typeregulier, 60 EC |
| start1 februari, 1 september |
| taalvolledig English |
| opleidingsduur12 maanden voltijd |
| accreditatiesNVAO |
| croho-code60048 |
| numerus fixusnee |
| honoursnee |
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?
Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.
Putting into practice what you learn is at the core of our programme. You will have plenty of opportunities to work on real-life business cases, join a market simulation game, and meet marketing professionals during the many guest lectures. From day one, you will join the close-knit and active student community where you can join social activities and work on your professional skills.
Whether you are interested in brand management, digital marketing, market research, advertising, or retail marketing, the Marketing Management track opens doors to a wide range of career opportunities.
Important: The MSc Marketing is a selective programme and you need to take part in a selection procedure. Please read more about the application deadlines and entry requirements. The deadline for September 2024 has passed, it was 1 March.
Waarom aan de University of Groningen?
- The marketing department in Groningen is home to outstanding (international) researchers and professors with vast experience in the marketing and consultancy field. We also bring industry experts and marketing professionals to show you how the knowledge we teach you in the classroom can make a difference in the real world.
- We believe in responsible marketing and we teach you about financial sustainability, but also about ethical considerations and sustainability. In the Marketing Management track in Groningen, we cover topics such as societal and consumer well-being, growing demand and the effect on environmental sustainability, and socially responsible campaigns and initiatives.
- You learn about the latest developments in the field and how technology and innovation can disrupt or create value for customers and organisations. You gain knowledge from top marketing journals and hands-on experience by working on marketing cases and designing campaigns, apps, or websites for businesses. Tap into the College Tour, an extracurricular event through which you will engage with 1 or 2 companies, meet people in different roles, and engage with them directly.
- The programme has a very active community, MARUG, which is run by students for students. With over 1400 members, there is an activity for everyone from socials to get to know your classmates to career activities where you can meet your future employer.
- Our graduates have found jobs as marketing strategists, commercial analysts, online marketing consultants, SEO and social media specialists, customer journey specialists, and many more. Interested to find out more? Join the LinkedIn community.
- You have the possibility to study abroad by taking a double degree master with the Fudan University in Shanghai.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studieprogramma
| periode | |||||||||
| 1 | 2 | 3 | 4 | ||||||
MM - Marketing Research Methods | 5 EC | ||||||||
MM - Strategic Marketing | 5 EC | ||||||||
MM - Electives A | 15 EC | ||||||||
MM - Electives B | 10 EC | ||||||||
MM -
Consumer Psychology | 5 EC | ||||||||
MM - Master's Thesis | 20 EC | ||||||||
specialisaties
specialisatie Double Degree Master International Business and Finance (Shanghai)
Are you interested in an international career in or involving China?
Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.
specialisatie Digitalization and Artificial Intelligence Focus Area
Focus on the digital transformation within our society and understand how to successfully implement digital transformation in business. A successful digital transition allows businesses to conquer markets, witness industries converging, and step into the realm of winner-takes-all dynamics, like dominating tech-giants like Google and Facebook.
specialisatie Master Internship
Opportunity to gain work experience by doing an internship in the second semester of your study.
You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.
specialisatie Healthy Society Focus Area
Focus on tackling problems that impact healthcare providers and their societal partners in their day-to-day work. Issues such as scarce human resources combined with a higher, more complex demand for care, and more demanding citizens require solutions, which you will think about and design.
specialisatie Future Prosperity and Sustainability Focus Area
Focus on the sustainable developments in our current society by the increasing influence of the Sustainable Development Goals (SDGs) of the United Nations. The upcoming impact of the SDGs force companies to redefine their purpose and seek a path for meaningful contribution. But, what are companies responsible for, and who bears the burden of the consequences? Your skills and knowledge will prepare you to actively contribute to the strategic developments in this dynamic field.
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
Toelating en kosten
startmomenten
aanmelding deadline : 1 oktober 2024
collegegeld nog niet bekend
aanmelding deadline : 1 maart 2024
wettelijk tarief : € 2530 (€1265 in het eerste jaar)
instellingstarief : € 19900
niet-EU/EER studenten : € 20800
aanmelding deadline : 1 maart 2025
collegegeld nog niet bekend
Students with a Dutch diploma can apply directly to Studielink. In Studielink, please register for the specific track (Marketing Management or Marketing Analytics and Data Science). If you are a current FEB student and you want to re-enrol, please contact transfer.feb@rug.nl. More information on the steps to apply.
Important: The MSc Marketing is a selective programme. Read more about the application deadlines and entry requirements.
toelatingseisen
vooropleiding
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.
To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc.
Not meeting the pre-education requirements for direct entry? Please read more about our Pre-Master programmes: https://www.rug.nl/feb/premaster
De stad
studievereniging
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Keuzehulp
Studievergelijker
MSc Marketing - Marketing Management
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Analytics and Data Science
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Information Systems
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Finance
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Strategic Marketing Intelligence
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 424 gemiddelde kamerhuur |
| 52 eerstejaars |
| 80% vrouw |
| ? uur contacttijd/week |
Na de studie
Beroepsperspectief / arbeidsmarkt
The competencies set acquired during the programme, including data analysis, market research, and strategic thinking, are highly transferable and valuable in today's competitive job market. This will allow you to explore diverse career paths in various industries, ranging from consumer goods and technology to retail and consulting.
Potentiële beroepen
Contact
Are you a current student? Contact the Student Support Desk (FEB)Are you a prospective student? Fill in this contact form (FEB)We will answer your question within 72 hours.