To understand communication in today's highly digitised and networked society is to understand organisations, marketing, consumers, public relations and many other important aspects of society. That is why this Master's is about more than just selling products and designing websites. You will be trained to become an expert in how people and organisations interact with and through the latest innovations. You will learn about topics such as VR and AR, AI, filter bubbles, fake news, corporate social responsibility, crisis communication and conspiracy theories; always in the context of a major societal challenge, such as polarisation, sustainability and security.
You can choose a combination of courses or decide to follow one of the three focus areas: Organisational Communication & Reputation, Technology & Communication, or Digital Marketing Communication & Design. You can pursue a career as, for example, a communication or PR advisor, UX designer, online marketer or media designer.