Deze opleiding
This programme focuses on the tools and skills that are needed to develop cutting-edge marketing strategies and innovative customer experiences,
open_in_newstudy website
locatieRotterdam |
diplomaMSc |
typeregulier, 60 EC |
start1 september |
taalvolledig English |
opleidingsduur12 maanden voltijd |
accreditatiesNVAO |
croho-code60652 |
numerus fixusnee |
honoursnee |
based on the latest theoretical and methodological marketing research.
Harnessing detailed customer insights, you explore innovative marketing tactics to create value for customers, your firm and society at large. Our methodology will allow you to innovate and offer unparalleled customer experiences, distinguishing your business from competitors. Evidence-based decisions are the heart of the programme, acting as a catalyst for your company's growth and increased profitability.
Waarom aan de Erasmus University Rotterdam?
Our academic master program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.
We guide our students to deeply understand marketing management, teaching them how to handle its complex challenges, to actively shape market trends, and to align it with the sales function. We see customer insights not just as data, but as the most important information for making key marketing decisions. Our focus on customer experience goes beyond basic interactions between the firm and its customers, diving into the emotional and psychological factors that impact customer perceptions and buying behaviors. We help our students see these three areas as an interlinked network, affecting every decision and result in marketing.In our program, your ideas and creativity are not just welcomed, but crucial for problem-solving and innovation. The program is interspersed with frequent group assignments, offering you the rich opportunity to blend your group's creativity and collaborative efforts to address real-world cases. This iterative process of compiling, analyzing data, and formulating strategic conclusions and recommendations will not only sharpen your analytical and strategic skills but also forge a pathway to practically apply your learning in realistic business scenarios. The emphasis on evidence-based decisions stands at the heart of the program, acting as a critical catalyst for not just comprehending but mastering the dynamics of marketing, which in turn, contributes to organizational growth and heightened profitability.
Onderwijs
taal van onderwijs | 100% en |
---|---|
avondonderwijs | n.v.t. |
afstandsonderwijs | n.v.t. |
Keuzehulp
Studievergelijker
1/6 Erasmus University Rotterdam
Economics & Business, track Marketing
Economics & Business, track Marketing
€ 342 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
2/6 Erasmus University Rotterdam
Economics & Business, track Financial Economics
Economics & Business, track Financial Economics
€ 342 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
3/6 Erasmus University Rotterdam
Economics and Business
Economics and Business
€ 342 gemiddelde kamerhuur |
251 eerstejaars |
42% vrouw |
? uur contacttijd/week |
4/6 Erasmus University Rotterdam
Economics & Business, track Urban, Port and Transport Economics)
Economics & Business, track Urban, Port and Transport Economics)
€ 342 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
5/6 Erasmus University Rotterdam
Economics & Business, track International Economics
Economics & Business, track International Economics
€ 342 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
6/6 Erasmus University Rotterdam
Economics & Business, track Economics of Markets, Organisations and Policy
Economics & Business, track Economics of Markets, Organisations and Policy
€ 342 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.
Na de studie
aansluitende masteropleidingen
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Leiden University | Leraar VHO in Algemene economie educational | geen aanvullende eisen |
Leiden University | Leraar VHO in Bedrijfseconomie educational | geen aanvullende eisen |
University of Amsterdam | Lerarenopleiding Algemene economie educational | geen aanvullende eisen |
University of Amsterdam | Lerarenopleiding Algemene economie part-time educational | geen aanvullende eisen |
Potentiƫle beroepen
beleidsmedewerker economische zaken
business development manager
commercieel directeur
commissaris nv, bv
economisch adviseur
financieel directeur
hoofd economische zaken
hoogleraar economie
inkoopdirecteur
marketingmanager
sales- en marketingmanager
salesmanager
treasurer
universitair (hoofd)docent economie
wetenschappelijk onderzoeker economie
Contact
Erasmus Universiteit Rotterdam