Increasingly, a deeper understanding of users, their lives, and aspirations, has become key for developing successful propositions. As a result, there is a growing need for designers who are expert at ‘the user perspective’ of products and services, who understand the impact products have on people’s lives, their experiences, motivation, and their behaviour.

The Design for Interaction (DfI) Master’s programme focuses on the ways in which people and products interact: how does a user understand, use, and experience a product? This raises the question of how designers can conceptualise products that are relevant to the user.

The goal of the programme is to educate designers who understand what people do with and expect from the products they use in everyday life, and who are able to design products appropriate to their needs’ concerns and abilities. The programme offers students a multidisciplinary course of study, covering topics ranging from aesthetics and ergonomics to psychology and sociology. The programme delves deep into the processes and principles underlying people’s interactions with products: how to involve users in analysing needs, and how to apply technologies in the product development process.