Communication Science: Persuasive Communication
Universiteit van Amsterdam
Deze opleiding
open_in_newstudy website
locatieAmsterdam |
diplomamsc M Communicatiewetenschap |
typeregulier |
start1 september, 1 februari |
taalvolledig English |
opleidingsduur12 maanden voltijd |
accreditatiesNVAO |
croho-code66615 |
numerus fixusnee |
honoursnee |
In this Master's, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.
This track teaches you how to systematically develop and evaluate marketing and health communication messages and campaigns in a rapidly changing digital society. You will learn how people use media to fulfil their needs and how you can target your audience, choose appropriate channels and tools, use new media in an innovative way and evaluate the success of your messages and campaigns. Next to a firm theoretical base, we also closely collaborate with professionals in the field to assure an excellent preparation for your professional life. It is a fascinating and creative track with highly qualified and enthusiastic lecturers who provide students with the skills they need for a successful career.
This track teaches you how to systematically develop and evaluate marketing and health communication messages and campaigns in a rapidly changing digital society. You will learn how people use media to fulfil their needs and how you can target your audience, choose appropriate channels and tools, use new media in an innovative way and evaluate the success of your messages and campaigns. Next to a firm theoretical base, we also closely collaborate with professionals in the field to assure an excellent preparation for your professional life. It is a fascinating and creative track with highly qualified and enthusiastic lecturers who provide students with the skills they need for a successful career.
Onderwijs
taal van onderwijs | 100% en |
---|---|
avondonderwijs | n.v.t. |
afstandsonderwijs | n.v.t. |
onderwijsvormen
group assignment, group discussion, individual assignment, lecture, literature study, research, self study, working groupobjectives
Because of the combination of marketing and health communication and the rapid developments in these fields, the career opportunities are broad. Recent graduates are now active in the development and management of communication strategies, the evaluation of advertising and health campaigns, or the conduct of media and market research within profit or non-profit organisations. Think of jobs at:
- Advertising agencies
- Research companies
- Government bodies
- Health institutions
- Charities or funds
- Private sector corporations
- Many other organisations.
This high-level Master’s prepares you for a variety of jobs creating broad employability:
- Communication advice and management (e.g., campaign developer in advertising or health, marketing communication strategist, public information expert, communication consultant, policy worker in broadcasting or health care, brand manager, media expert, webcare and social media agent, communication consultant, fundraising manager).
- Communication research (e.g., market researcher, media researcher, academic researcher).
Keuzehulp
Studievergelijker
1/8 University of Amsterdam
Entertainment communication
Entertainment communication
€ 424 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
100% Engelstalig |
2/8 University of Amsterdam
Persuasive Communication
Persuasive Communication
€ 424 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
100% Engelstalig |
3/8 University of Amsterdam
Corporate communication
Corporate communication
€ 424 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
100% Engelstalig |
4/8 University of Amsterdam
Communication Science
Communication Science
€ 424 gemiddelde kamerhuur |
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NAN% vrouw |
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5/8 University of Amsterdam
Political Communication
Political Communication
€ 424 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
100% Engelstalig |
6/8 Radboud University Nijmegen
Communicatiewetenschap
Communicatiewetenschap
star Elsevier Elsevier Keuzegids beste opleiding 2017 1e Elsevier |
€ 315 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
75% Nederlandstalig 25% Engelstalig |
7/8 VU University Amsterdam
Communicatiewetenschap
Communicatiewetenschap
€ gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
8/8 VU University Amsterdam
Communicatiewetenschap
Communicatiewetenschap
€ 424 gemiddelde kamerhuur |
143 eerstejaars |
79% vrouw |
? uur contacttijd/week |
80% Nederlandstalig 20% Engelstalig |
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.
Na de studie
Beroepsperspectief / arbeidsmarkt
The career prospects for our alumni are good. A recent study (2017) shows that graduates who started looking for a job immediately after graduation have found a suitable job within two to three months (n=231).
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