DDM Strategic Marketing Intelligence
Rijksuniversiteit Groningen
Deze opleiding
| locatieGroningen |
| diplomaMA/MSc |
| typedouble degree, 124 EC |
| start1 februari, 1 september |
| taalvolledig English |
| opleidingsduur2 jaar voltijd |
| accreditatiesNVAO |
| croho-code60048 |
| numerus fixusnee |
| honoursnee |
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
Waarom aan de University of Groningen?
- You can earn two Master's degrees by studying in Groningen and at a top university abroad - BI Oslo University in only two years. You will learn about marketing analytics and data science and strategic marketing management in an international environment.
- Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studieprogramma
| periode | |||||
Companies, Brands and Consumers | |||||
Data Engineering | |||||
Elective MADS | |||||
Method elective | |||||
Statistical Learning in Marketing | |||||
Master's Thesis Marketing MADS | |||||
Data Science Methods | |||||
Marketing Management elective | |||||
| periode | |||||
Study at BI, Oslo | |||||
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
study guidance
Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.study abroad
Our double degree partner is BI Norwegian Business School, Oslo, Norway► http://www.bi.edu/
Toelating en kosten
startmomenten
aanmelding deadline : 1 mei 2025
wettelijk tarief : € 2601 (€1301 in het eerste jaar)
instellingstarief : € 20500
niet-EU/EER studenten : € 21400
aanmelding deadline : 1 mei 2026
collegegeld nog niet bekend
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
toelatingseisen
vooropleiding
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.
Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2
For more information, see: https://www.rug.nl/feb/apply-msc.
cijferlijst
A certified grade list(s) is considered in the evaluation.
inbegrepen in collegegeld
| examination |
| registration fee |
De stad
studievereniging
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Keuzehulp
Studievergelijker
DDM Strategic Marketing Intelligence
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Finance
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Analytics and Data Science
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Management
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Information Systems
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 424 gemiddelde kamerhuur |
| 52 eerstejaars |
| 80% vrouw |
| ? uur contacttijd/week |
Na de studie
Beroepsperspectief / arbeidsmarkt
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Potentiële beroepen
Contact
Are you a current student? Contact the Student Support Desk (FEB)Are you a prospective student? Fill in this contact form (FEB)We will answer your question within 72 hours.